Leadership

Michael Ochoa

Chief Executive Officer


Michael is the Co-Founder and CEO of a multi-specialty healthcare company dedicated to providing innovative, science-based products and services that improve peoples’ health through a portfolio of cutting-edge products in diagnostic testing, compounding, specialty pharmacy and medical devices.

Michael oversees the financial, sales, marketing, and strategic...

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Michael Ochoa

Chief Executive Officer


Michael is the Co-Founder and CEO of a multi-specialty healthcare company dedicated to providing innovative, science-based products and services that improve peoples’ health through a portfolio of cutting-edge products in diagnostic testing, compounding, specialty pharmacy and medical devices.

Michael oversees the financial, sales, marketing, and strategic business development activities of the company. With over 16 years of sales, management and leadership experience, Michael has demonstrated the ability to energize organizations around a compelling vision, develop strategic partnerships, and exceed top and bottom line goals. Prior to co-founding Advanced Therapeutics, Michael worked with several leaders in the healthcare industry such as Merck and Co, Inc., and Thermo Fisher Scientific, where he excelled in sales, marketing, and business development.

Michael holds a Master’s in Business Administration from Pepperdine University and Bachelor of Arts Degree in Sociology/Administrative Studies from University of California at Riverside.

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Andy Reeves

Chief Operating Officer


COO of Ascend, Andy Reeves, RPh, has devoted his pharmacist career to providing exceptional patient-centric care. His value-based team approach focuses on listening to our clients’ needs and creating an effective and efficient healthcare model that demonstrates treatment success and lowers overall healthcare costs. The Michigan Pharmacists Association recently...

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Andy Reeves

Chief Operating Officer


COO of Ascend, Andy Reeves, RPh, has devoted his pharmacist career to providing exceptional patient-centric care. His value-based team approach focuses on listening to our clients’ needs and creating an effective and efficient healthcare model that demonstrates treatment success and lowers overall healthcare costs. The Michigan Pharmacists Association recently recognized Andy’s “out-of-the-box” approach by honoring him with the prestigious Excellence in Innovation award. This award recognizes industry innovators who are striving to provide exceptional outcome-based, patient-centered care; deliver innovative practices that increase medication adherence and enhance disease management; and meet the healthcare needs of tomorrow’s patients.

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Rob Church

VP Sales, East


Rob joined Ascend PBM as VP of Sales, East in May of 2018. He brings 27 years of experience in the pharmaceutical industry in marketing, sales, and managed care. Prior to joining the Ascend PBM team, Rob served in leadership roles at Merck & Co., with responsibility for sales, business development, account management and contract negotiation. His experience will help...

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Rob Church

VP Sales, East


Rob joined Ascend PBM as VP of Sales, East in May of 2018. He brings 27 years of experience in the pharmaceutical industry in marketing, sales, and managed care. Prior to joining the Ascend PBM team, Rob served in leadership roles at Merck & Co., with responsibility for sales, business development, account management and contract negotiation. His experience will help Ascend PBM uncover business opportunities and establish trusting partnerships. Rob received a Masters in Business Administration from Indiana University.

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